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New Construction

# LANDMARK by Hillwood: What Frisco Buyers Need to Know

Rob Poulton — Rob Poulton, eXp Realty — eXp Realty — eXp Realty — 512-817-2174

**Quick Answer:** LANDMARK is a 3,200-acre, $10 billion master-planned community by Hillwood (a Perot company) at I-35W and Robson Ranch Road in Frisco. It will deliver approximately 6,000 single-family homes, 3,000 multifamily units, 900 acres of commercial space, an H-E-B anchor, three new Frisco ISD school sites, and 1,100 acres of preserved parkland over the next 15-20 years.

## The Builders

National builders signed to LANDMARK include Highland Homes, Toll Brothers, Coventry Homes, Drees Homes, American Legend Homes, M/I Homes, David Weekley Homes, and Tri Pointe Homes. Model homes are expected to open spring 2026.

## Why It Matters

The H-E-B grocery anchor alone reshapes the Frisco retail landscape. The integrated 35-mile trail system, three new school sites, and 1,100 acres of preserved parkland (including Pilot Knob) make this one of the most ambitious master-planned communities in Texas.

## Should You Buy Early?

Early-phase buyers in master-planned communities of this scale typically benefit from appreciation as the community matures, retail opens, and schools come online. The trade-off is living through years of construction. For buyers with a 5+ year horizon, the math typically favors getting in early.

## Ready to Talk Denton?

Rob Poulton knows this market at the neighborhood level. No pressure, just straight answers.

[Schedule a Free Consultation](/contact)[Search Frisco Homes](https://search.lonewolfrealtygroup.com/i/frisco-tx)

## More Articles

[

Local Guide

### The Local's Guide to Frisco, TX: What Nobody Else Will Tell You

Denton is one of the most distinctive cities in the Dallas-Fort Worth metro — a college town with a real music scene, an historic courthouse square, and a housing market on the edge of a generational shift driven by LANDMARK and the I-35W corridor.





](/articles/living-in-denton-tx)[

Comparisons

### Denton vs Frisco vs Flower Mound: How They Actually Compare

Three of north DFW's most discussed cities, three very different value propositions. Here is the honest comparison most agents will not give you.





](/articles/denton-vs-frisco-vs-flower-mound)

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